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Innovation Tool Kit

Tool KitAll Tools

Let’s Get Going

Welcome to the Independence Blue Cross Center for Innovation tool kit. It’s divided into three phases: CONNECT, CULTIVATE, and CREATE.

Each phase includes specific tools to help you make connections, inspire new ideas, and ignite novel ways of doing things, so you can develop fresh, innovative solutions to everyday problems and issues.


Info Seeking

Challenge Framing

People Mapping



Fact Finding

Customer Shoes

Related Worlds

Research Download

Journey Mapping

Key Themes

Assumption Busting

Forced Association

Starter Ideas

Idea Build Out

Idea Screening

Idea Prioritization

Need/Know Matrix

Rapid Prototyping

Unique Value Proposition

Business Model Canvas

Resource Assessment

Business Case

Elevator Pitching