Independence Blue Cross is always looking for innovative ways to engage with our community, members, customers, hospitals, physicians, and other business partners. It will take all of us to change the way health care is conceived, delivered, and experienced.
We're inspiring creative thinking and fostering collaboration to ignite fresh solutions and novel ways of doing things.
The Independence Blue Cross
Center for Innovation
That’s where the Independence Blue Cross Center for Innovation comes in. To drive this change, we use design thinking to foster the innovation process, encourage collaboration, and inspire creative thinking. Our team can facilitate design-thinking workshops, human-centered innovation training, and behavior and growth-mindset workshops to help spur new, fresh ideas and bring them to life.
What we do
Research opportunities and challenges by talking to stakeholders and digging into facts and supporting trends.
Design solutions by using the insights gathered and getting inspiration from other industries and parts of the world.
Test and pilot solutions with users to assess validity and impact before developing an implementation plan.
Our Innovation Team are experts in using a human-centered approach to solve problems. Here are some recent case studies that highlight how we’ve helped other organizations find the right solution.
Who We Are
Michelle leads the dynamic Innovation team at Independence. She has a passion for using design thinking to help solve sticky problems in health care and beyond, with the goal of creating sustainable solutions that make our community a better place to live, work, and play. Her specialty: taking a mess and making sense of it while giving people new tools and frameworks to get creative.
Patrick brings more than 29 years of health care experience to the Innovation team. In his role, he helps assess trends, oversees key pilots with various clients, and maps out the overall direction of the innovation function at Independence. Patrick is committed to ensuring the team continues on its path to meaningful transformation.
Driven by her desire to bring order to chaos, Alexandra uses the design-thinking process to help individuals and groups gain clear insight and new perspective on their market. She enjoys helping others think more expansively and work differently to ultimately improve their business.
On the Innovation team, Dan is known as the idea guy. He thrives on using the power of thinking big to help people solve problems. His guiding principles are to make innovation a relevant, fun, and relatable experience for clients.
Tori focuses on the insight-gathering portion of the design process, developing projects oriented on adjacent and disruptive innovations. She believes that science and creativity are best when used in sync and applies that principle whenever she facilitates design-thinking sessions.
Lori gets to live her personal mantra — we rise as we lift — every day as part of the Innovation team. Lori has a passion for empathizing and helping others, and this role gives her the opportunity to do just that — whether it’s coaching someone through a problem, working through departmental challenges, or leading someone through a self-iteration process.