We're inspiring creative thinking and fostering collaboration to ignite fresh solutions and novel ways of doing things.

The Independence Blue Cross

Center for Innovation

Independence Blue Cross is always looking for innovative ways to engage with our community, members, customers, hospitals, physicians, and other business partners. It will take all of us to change the way health care is conceived, delivered, and experienced.

That’s where the Independence Blue Cross Center for Innovation comes in. To drive this change, we use design thinking to foster the innovation process, encourage collaboration, and inspire creative thinking. Our team can facilitate design-thinking workshops, human-centered innovation training, and behavior and growth-mindset workshops to help spur new, fresh ideas and bring them to life.

What we do




Research opportunities and challenges by talking to stakeholders and digging into facts and supporting trends.


Design solutions by using the insights gathered and getting inspiration from other industries and parts of the world.


Test and pilot solutions with users to assess validity and impact before developing an implementation plan.

Our Work


In Action

Our Innovation Team are experts in using a human-centered approach to solve problems. Here are some recent case studies that highlight how we’ve helped other organizations find the right solution.

Who We Are

Agents of


Ready to innovate?
Check out our digital tool kit today. In it, you’ll find tools to help you develop fresh, meaningful solutions to everyday problems and issues.