Generate the most promising ideas
Our innovation toolkit is arranged by phases, with multiple tools and real-world examples in each phase to help you ask the right questions, conduct research, test your ideas, and move to implementation. Check out a few examples of the tools in each phase below.
Understand the problem, do research, and form a hypothesis
This step-by-step approach considers a person’s experience with a specific interaction — for example, enrolling in health insurance. Journey mapping uncovers positive and negative points and identifies common themes to help you move forward to develop a solution.
Develop the solution as you look for ways to innovate
Build out from a thought to an idea by getting starter ideas down on paper and grouping them into themes. Grab some sticky notes, and put on your thinking caps!
Test and build on pieces of an idea
Use the Need/Know matrix to shake out what’s critical for the success of your ideas. Plot items on a simple grid to identify what you need to test before moving to implementation.
Top tips to move your idea forward
Implementing an idea can be challenging. Identify champions for your idea, build a business case (we provide a handy business model template), and consider things like budget and technology needs.